When was the last time you heard a business leader suggest that they were going to target Asia, and Japan would be the key market of entry? It would probably be a while. Australian companies still do business with Japan, but new business is not growing as fast as it probably should be, and perhaps that is down to the besotted nature that Australia and the various federal, state and local governments have had with China. Its hard for Japan not to be swamped and overlooked in favour of its bigger East Asian neighbour. But is this a fair comparison?