In the Asian Century, China is clearly one of the most important economies to consider, and most business leaders around the world are seeking to take advantage of this market in one way or another. However, there is a risk that while many experienced exporters have taken a strategic approach to the Asian region, many newly internationalising companies are missing out on one of the best opportunities available; Japan. The questions that business leaders should be asking are; Where are the opportunities in Japan? and how does the Japanese market compare to the Chinese market?
China is the most important emerging market to the global economy, and arguably has been for hundreds of years, if not a thousand years. The 21st Century is no stranger to the allure of China, but do we in the west really understand China? Are we looking at China for what it is, or what we think it could be? Are we perhaps looking at opportunities in China through rose coloured glasses, tinted by the experiences of our home markets?