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HOW DOES THE JAPANESE OPPORTUNITY COMPARE TO CHINA?

HOW DOES THE JAPANESE OPPORTUNITY COMPARE TO CHINA?

In the Asian Century, China is clearly one of the most important economies to consider, and most business leaders around the world are seeking to take advantage of this market in one way or another.  However, there is a risk that while many experienced exporters have taken a strategic approach to the Asian region, many newly internationalising companies are missing out on one of the best opportunities available; Japan. The questions that business leaders should be asking are; Where are the opportunities in Japan? and how does the Japanese market compare to the Chinese market?