International Strategic Market Entry Plan

AsiaAustralis has more than 40 years of experience working in international markets and we have witnessed firsthand the benefits of taking a strategic approach to international market selection. In order to take advantage of international market opportunities, AsiaAustralis’ experience has shown there is a need to take a macro or broad view of international markets, not solely focusing on one market, China for example, which although a large market, may not necessarily be the highest priority market for each region, product or service category.  

The AsiaAustralis international Strategic Market Entry Plan has been developed over the past 30 years and encompasses a range of economic and strategic management tools. It utilises the extensive international experience of our key consultants to deliver tangible, actionable strategies and action plans for our clients. The AsiaAustralis approach is to critically analyse market conditions and opportunities for your company, its products or services across a selection of international markets and, based upon this analysis, provide an International Strategic Market Entry Plan that can be put into action.

International Strategic Market Entry Plan objectives include:

  • Identify the market capacity of major markets (to be agreed with you), in China, North East Asia, South East Asia and South Asia such as China, Malaysia, Indonesia and Japan (etc.).
  • Identify market characteristics in order to assess which markets your product/service offerings are best suited from a capacity to pay, regulatory and ease of doing business perspective.
  • Identify like for like products/services already selling in market (other international; Australian, European, North American, other Asian etc.), in order to assist with positioning and market selling point.
  • Identify major domestic (in-market) importers and distributors in key markets that may be seeking a new partner/supplier for their business.
  • Identify government and commercial funding arrangements suitable for your business.
  • Identify the regulatory requirements in-market that would need to be satisfied in order to develop a successful market entry strategy.
  • Develop a priority plan for specific markets, market entry method, and the potential partners and key stakeholders to meet for follow up meetings.

AsiaAustralis has a specialised model for undertaking high-level analysis of international markets for products/services that firms are seeking to export.  This analysis provides senior executives an objective tool from which to identify prioritisation of international markets for export development, supply-chain development, and targeted investment attraction. and is based on assessing and ranking: 

  1. The company’s Relative Competitive Position in the targeted markets.
  2. The Market Attractiveness of the targeted markets for the exportable products and services.

Relative Competitive Position (RCP) and Market Attractiveness (MA) are assessed and ranked against a range of market specific criteria agreed with the client, which results in a priority matrix that facilitates the ranking of markets, product/service by market, etc.

The following diagram is an example of how markets might be ranked for a specific firm or region: