Staged approach to analysis
The AsiaAustralis fee structure is dependent on the scope of markets and products/services being assessed, and with some clients there is a gradual progression in detail. For example, one Market Attractiveness criteria is usually the in-market Regulatory Environment.
Based on our extensive global export experience, we are able to rate (for example) the China regulatory environment against other markets (or regions) but we can also provide detail on the Chinese regulatory environment such as the detail and implications of Free Trade Agreements, World Bank Rankings for Ease of Doing Business and specific product/service regulations (e.g. China health regulations for product registration).
Below is an example of a staged application of this model which allows for the provision of more detail in support of strategic recommendations for international engagement:
- An initial market scan and brief report (including above diagram for a region) of MA and RCP (based on criteria to be agreed with client) to determine overall priority markets for international engagement and export market development (normally limited to 10 countries). The client would provide AsiaAustralis with the markets (e.g. China, Indonesia, etc.) or regions (e.g. SE Asia, NE Asia, US, Europe, Latin America) to be assessed along with the key product and service categories (ANZSIC preferred) of firms in the client region with export potential or aspirations for export growth.
- This model can be enhanced by developing an assessment of MA and RCP by market and product/service category, (i.e. niche category analysis by market) which would be undertaken following the macro-level analysis advocated in stage 1.
- The third level of analysis, building on stages 1 and 2 above would include detailed data/information on all the agreed assessment criteria e.g. Existing State Exports, Relevant State/Regional Relationships, Preferential Trade Agreements, Relevant Free Trade Agreements, Regulatory Environments, Ease of Doing Business, Corruption Perception Index, Wealth, Population, etc.